Two Years & a Different Blueprint: Reflecting on the Courage to Re-imagine Architecture

It’s hard to believe it’s been just over two years since I first imagined this architectural collaborative. Reflecting on the journey initially felt like something to constantly postpone but today feels like the right moment to share insights into the unconventional path we’ve traveled.

The vision was simple yet ambitious: to rethink the traditional architectural practice model. By leveraging modern technology, and bringing together talented individuals as independent practices, we set out to create a structure that transcends the need for a physical office.

I saw an opportunity to test this way of working, prioritizing individual authenticity, over brand conformity. And by doing this, we learned that the deep understanding of each player's skill, combined with an emphasis on seamless implementation and execution, is key to closing the gap between client expectations and project outcomes.

The approach is built on several key principles.

Firstly, to champion independence and ownership by empowering standalone architectural practices, that, at the same time form part of the collective. Our shared knowledge and experience are invaluable assets to each of us, driving continuous learning and growth.

Secondly, we believe in working to the team’s strengths, aligning individuals with project stages where their specific aptitudes can be best utilised. This allows for innovation and rapid decision making in both our processes and architectural design.

Thirdly, collaboration, both internally across our diverse teams and externally with partner firms. Collaboration is not just encouraged, it's fundamental to our success, as it elevates the quality of service, and ensures a consistently high standard of architectural solutions. We've learned the true value of working with people who align with our goals and collaborative mindset.

Fourth, communication. Consistent and clear communication has proven to be paramount for navigating the complexities of large projects between remote workers.

Finally, we cultivate a culture that is deliverable-driven, where accountability and the unwavering commitment to program is deeply ingrained. Our compensation model motivates this, as remuneration is structured per project, directly related to whether targets were promptly achieved.

This unique structure has yielded some truly rewarding results. And while it has been the initial attraction for clients, it's the quality and successful delivery of our work that ultimately speaks for itself. We've also learned the value of saying no, choosing to work with clients who truly appreciate our approach and the value we offer.

What has surprised me most about embarking on this journey was has been the incredible community that organically formed. It's been an amazing experience to connect with so many others who, like me, were determined to believe that there was more to the experience of practicing architecture. By prioritizing steady, collaborative growth, over rapid expansion, we ensure long-term stability.

By embracing flexibility and autonomy, we empower individuals to manage their own time effectively, resulting in a healthier and happier work-life balance.

By nurturing an environment conducive to one's performance and expertise, we achieve fulfillment, impact and purpose.

This journey hasn’t been without its lessons—the biggest being that true collaboration demands full commitment. Straddling traditional and collaborative models simply doesn’t work.

Looking back over the past two years, I’m immensely proud of the vibrant, talented individuals we’ve brought together and the unique architectural approach we’re developing. This venture has deepened my belief in the power of collective effort, the need for innovation, and our unwavering commitment to delivering architectural solutions that truly reflect the needs and aspirations of both our clients and ourselves.

As we continue to refine our model, I’m excited to see where the future of architecture takes us. How do you see the evolution of architectural practice, and the role of collaboration, shaping it? I welcome your thoughts and insights.